A sweet surprise at the supermarket checkout

A big surprise for economy shoppers at my local Lidl shop today – a handsome present of a box of Belgium chocolates.

What a welcome surprise for shoppers from this chain we use for better prices … especially as the only giveaway you’ll get at a non-economy supermarket I use from time to time is the non-surprise of increased prices.

For instance, being a wine drinker until a some years ago, I’ve enjoyed Sainsbury’s grape juice.

Not long ago, it look a leap up in price to 75p, then a couple of months or so ago to £1, and now its advertised at £1.25.

Giant price hike

They stocked a really pleasant Columbian coffee for around a pound for a 227g bag. Then it rose to £2, soon to £3, onto £3.50, which even for a non-mathematician is a giant price hike.

What a blaze of publicity would surround a gift from Sainsbury’s or other Brit supermarkets. However, from Lidl no hype at all.

What, experienced supermarket visitors might ask, a gift with nothing expected in return?

Nothing exactly expected, but something certainly hoped for.

Each shopper’s till receipt, handed over with the chocs, had a line at the bottom highlighted, a request to enter a Lidl survey. …
Continues on the blogs for my ocean adventuring book, Sailing to Purgatory, at
http://sailingtopurgatory.com/index.php/feeds/416-a-sweet-surprise-at-the-supermarket-checkout